Jim Moore is an avid hunter and sporting clays enthusiast, and an experienced marketer with more than 20 years of senior leadership experience with major marketing firms. As president of Leo Burnett Detroit, managing director for FCB New York, and while in other senior positions, Jim piloted global brands such as Cadillac, Jeep, Compaq Computer, McDonald's and American Standard. He is focusing on Outdoor Roadmap's mission, identifying partners and programs that promise to make the biggest positive impact in growing the number of hunters and target shooters.
Scott Pearl has more than 10 years of senior management experience with a background in contributing to the growth and success of startups and emerging companies and nonprofits, and in building internet businesses across many industries. His expertise in strategic planning, business development, sales leadership and product development has allowed him to provide interim-management and change management support to leading corporate executives. In addition to supporting various partnerships and programs for the Foundation, Pearl is applying his expertise to Outdoor Roadmap's "Outdoor Roadmap" website, the most comprehensive online resource ever created for hunters, target shooters, conservationists and outdoor enthusiasts.